Hall of Fame
Brian McGuire was active as an undergraduate and often with a mischievous twinkle in his eye. A member of the varsity lacrosse team, he worked as a student with the Georgetown University Alumni Association. Portending his future career, Brian was wildly successful in organizing 50 buses of students to travel and attend Georgetown’s first post-season basketball appearance in 17 years, when the Hoyas were matched against LSU and “Pistol Pete”Maravich in the 1970 National Invitation Tournament at Madison Square Garden.
Following graduation from the College in 1972 with a degree in Sociology, Brian began working for the Alumni Association as the Director of Student Programming and Alumni Clubs. During his tenure at Alumni House, he revitalized the dormant Athletic Hall of Fame, and he continued to stay involved throughout his career. In addition, in the early years following the formation of Hoyas Unlimited, the support group for the varsity teams on the Hilltop, Brian played an instrumental role in nurturing volunteer involvement as well as strengthening communications and special events for the organization.
After serving a term as volunteer president of Hoyas Unlimited, Brian joined the skeletal Athletic Department staff in 1978 in the newly created role of Director of Sports Promotions. Working closely with Athletic Director Frank Rienzo and Coach John Thompson from 1978-2005, he supervised all ticketing, licensing and marketing operations for the department in his role as Director of Sports Marketing and then Assistant Director of Athletics for Marketing and Promotions. Among his innovations were the creation of the bulldog costume mascot, the introduction of the Kids ‘n Cops promotion and community tickets, and the adoption of Georgetown’s own Midnight Madness celebration.
In 1978, Brian helped to establish and staff the Hoya Hoop Club, which soon was setting athletic fund raising records year after year. He played a critical role in the transition of home basketball games to the Capital Centre in 1981. This entailed organizing fleets of buses to transport students, creating and implementing an assigned seating priority system, securing corporate sponsorships, game presentation opportunities with a video telescreen, private suites, and expanded cheerleading and band involvement. For Georgetown’s first trip to the Final Four in 1982, Brian skillfully organized and managed tickets and travel arrangements for thousands of energized Hoya fans in just three days.
As the men’s basketball team continued to prosper, Brian spearheaded the rapidly expanding relationships with television and radio networks and stations. In 1985, he initiated and managed the first merchandising licensing program at Georgetown and developed it into one of the most successful in the nation.
In 2005, Brian’s responsibilities shifted to facilities, operations, and game management. In this role, he oversaw all athletic events and game operations and played a central role in all athletic facility master planning, including the construction of Shaw Field, the opening of Cooper Field, and the development of the crown jewel of the department, the Thompson Athletic Center.
Throughout his tenure with the Athletic Department, Brian traveled across the country and the world with the men’s basketball team in an administrative role. He attended every Georgetown post-season basketball game since 1970, including every BIG EAST Tournament, NIT, and NCAA tournament game.
Brian also served as sports administrator for many years for the men’s soccer and men’s lacrosse teams, as well as for field hockey, swimming and diving, and women’s lacrosse. Hoyas Unlimited recognized Brian’s outstanding service with the J. Gregory Carroll Award in 1988. He received the Award for Outstanding Contribution to Athletics from the Athletic Department in 2017.
Brian retired from Georgetown in 2017.
