Jan. 18, 2012
WASHINGTON - The Georgetown University Athletics Department, in partnership with The Collegiate Licensing Company, is offering fans two (2) tickets to the men's basketball game on Saturday, Jan. 21, when the 10th-ranked Hoyas host BIG EAST rival Rutgers, as a gift with purchase of an officially licensed Georgetown hat at any of the three local participating LIDS locations.
Participating LIDS stores are in The Fashion Centre in Arlington, Tyson's Corner Center in Mclean, and Prince Georges Plaza in Hyattsville, Md.
The promotion is intended to drive sales of officially licensed Georgetown University headwear while providing fans a discounted opportunity to see the Georgetown men's basketball team, ranked No. 10 in the country and the only team in the nation with four wins over top-25 teams this season.
"We're thrilled to work with LIDS, and to provide a great opportunity for basketball fans in the D.C. Metropolitan area to come see the Hoyas play," Associate Athletic Director for External Affairs Dan O'Neil said. "LIDS is a tremendous partner in our effort to grow the Georgetown brand and expand the retail presence of our merchandise."
About Georgetown University
Georgetown University is a proud member of the BIG EAST Conference and one of the winningest programs in the history of college basketball. The Hoyas have appeared in the NCAA Tournament 27 times, reached the Final Four five times, the Sweet Sixteen 11 times and have won 16 BIG EAST titles. For more information on Georgetown athletics, please visit www.guhoyas.com. For more information on the BIG EAST Conference and its membership, please visit www.bigeast.org.
About LIDS SPORTS GROUP
LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce websites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit www.clc.com or www.imgworld.com.
